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| CREATING AND PRESERVING BEAUTY – THAT'S YOUR JOB. |
| EDUCATING PATIENTS ABOUT HOW YOU DO IT – THAT'S OUR JOB. |
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| Have you ever had a patient say, "I wish I'd known you did that procedure. I'd never have let Dr. X do it!" |
The price for failing to educate is business lost.
You need to capture every penny of the $100,000 Lifetime Value of today's typical cosmetic patient. Think about how much you spent to attract her. Shouldn't you lock in all of her business, now and forever?
To do that you must educate, educate, educate.
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