| US |
THEM |
Send medically accurate information from a doctor. |
Send pre-digested information written
at the level of women’s-magazine copy. |
Convey what’s really going on in your
practice, and what you really care
about. |
Limit you to the canned content in their
systems. |
| Offer regional exclusives. |
Sell to anyone and everyone.
You could be sending out the same
information as your biggest competitor. |
Grow your database, placing sign-up
code on your website to get new
subscribers. |
Endanger your database.
Their canned information looks and sounds like SPAM. Patients opt out in droves. Optouts
are permanent under government
CAN-SPAM laws. |
LOWER your workload.
You only send in 2 approvals every month
to publish your e-newsletter. |
Make you work HARD.
You do all the heavy lifting, selecting
articles & photos, designing the layout and wrestling with their clumsy automated
systems. |
Give real service. We’re by the phone
waiting for your calls -- actual human
beings ready to answer your questions. |
When you’re confused you get voicemail
and call centers. They waste your time
and take an added toll on your nerves. |
