|
The
other day I was talking shop with a competitor of mine. He’s
been doing newsletters for years. I was shocked when he began
gloating about how many former clients he’s “nailed” for
plagiarizing.
“That
copy belongs to me,” he said in an irritated voice. “I paid to
have it written. Anybody who uses it again is stealing from
me.”
Then he confided: “I make more money suing
doctors than I make producing newsletters for
them.” 
Dangerous “Service”
Providers
Unfortunately, the world is filled with people
like him. They’ve lost slight of the goals they went into
business for. Hardships have made them
bitter.
Instead of serving clients, they’ve become
a danger to them.
Get Permission to Re-Use
Content
When you read your contract from a newsletter or
e-newsletter producer, make sure it gives you permission to
re-use the newsletter content.
YOU have paid for that content.
You
paid for it when you paid your bill to the newsletter
producer.
Practice
Helpers
You probably know where this is heading. You
know I’m about to tell
you how wonderful Practice Helpers is, because we give you
free rein to re-use the content we provide for you.
Aren’t
we nice?
- Brochures
- Flyers
- On-hold
messages
- Postcards
- Invitations
Any hard-copy or
local re-use of content you want to publish comes with our
blessing.
Just One Restriction
There’s only one
restriction. Don’t re-use our copy on the Internet. The search
engines prowl for verbiage similarities all the time. If you
publish the same description of a tummy tuck as another client
of ours (and let’s face it, there are only so many ways to
describe tummy tucks) they’ll lower search engine rankings for
both of you.
Straight-Shooters
At Practice Helpers,
we’re proud to say we’re sticking to our original goal:
providing great e-newsletters for cosmetic surgeons. No
tricks, no secret agendas.
Just great
e-newsletters.
Yours in
continued prosperity,
Joyce
Sunila
President
Practice
Helpers
By the way, feel free
to forward this
article to your family and
friends. | 
