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760-568-0500
 Joyce Sunila
President, Practice Helpers
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Testimonial |
"Practice
Helpers e-newsletters combine the best qualities
of the old-fashioned doctor's newsletter
with the cutting-edge power of the Internet."
Roland Perez, Exec. Producer,
American Health Journal, PBS |
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Need a Port in the (Marketing) Storm?
A Boston peer
mediator for teens recently asked the kids in his
workshops what scared them most about
the future.
What do you
think teenagers are most worried about?
- Global warming? Nope.
- American education going down
the tubes? Nope.
- Losing their careers to global
competitors? Nope.
It turned out
they were scared that new technology and social
media might ruin their ability to have normal relationships
in the future.
 What
Are We Getting Into?
I think they're
onto something. I've started feeling as though social
media is more of a hydra-headed monster than
a new marketing opportunity. So many channels!
So much change! It's all too much.
I personally
don't post or tweet. I learn just enough about
Facebook and the rest to make sure my
clients' e-newsletters are compatible with them.
Popular social
sites can't be ignored, certainly, but history
shows they're transitory (remember MySpace?)
Only
One Way to Hear from Me
So don't expect
me to "friend" you. Don't look for my Tweets.
The only
way you can find out how Practice Helpers helps
your practice thrive is by reading my
bi-weekly e-newsletter "A Cut Above."
It's full
of nuggets of wisdom about
how to nourish patient relationships with e-newsletters.
Feel
Free to Turn Me Down
 However,
if "A Cut Above" would only worsen your information
overload, click on one of the unsubscribe
links in this message. Believe me, I understand.
I promise never to darken your door again.
Just
Remember - Marketing Is About Relationships
Godspeed.
And as you
go about building your cosmetic practice without
me, remember those Boston teenagers. They show
that even in a world dominated by technology,
relationship is what really matters to
people.
The tools
for cultivating relationships can change,
grow or disappear. The important thing is to keep
reaching out with the ones in your comfort zone.
By
the way, feel free to share
this message with your colleagues.
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