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760-568-0500
 Joyce Sunila
President, Practice Helpers
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Testimonial |
"Practice
Helpers e-newsletters combine the best qualities
of the old-fashioned doctor's newsletter
with the cutting-edge power of the Internet."
Roland Perez, Exec. Producer,
American Health Journal, PBS |
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My Number #1 Holiday Marketing Tip
What's the best way to take advantage of the holidays to grow your practice?
- Announce new holiday-themed discounts? No.
- Offer liposuction as a solution to holiday overeating? No.
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Stand
out from the crowd this holiday season by treating time like a
bottomless resource. While everyone else hurries and scurries, slow
down. Relax into a state of grace. Lavish time on every patient you see.
Because time truly is your very best friend.
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| To get in touch with how friendly, trustworthy and giving time is, do this simple exercise. |
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First look at the way your patients experience time. For them time is
forbidding. It's the dark enemy. It brings wrinkles, bags, loss of
tone, spotted skin, bulging veins, sagging breasts, cellulite – in
short, obsolescence.
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- Then think about time as you experience it. As time marches on, more and more of your services become relevant and necessary.
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| Now create an imaginary Time Bank Account. See it being filled with large, daily, continuous deposits from a benefactor fund called the “Pressure on Women to Look Beautiful” account. |
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monstrously wealthy account only gets bigger, like the Getty fortune.
Whenever you lavish time on a patient see yourself making just a teeny-tiny withdrawal from this exponentially multiplying account. |
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And relax. That money is compounding and that money is yours.
It may be in a virtual bank account for now, but it's on its way to
your actual bank account, sooner or later. All you have to do is maintain the relationship – and wait. |
From this perspective, there's no such thing as wasting time with a patient. Encounters aren't wasted time—they're inexpensive marketing events. |
Enjoy the holiday season in a spirit of peace.
Yours in continued prosperity,
Joyce
Sunila
President
Practice
Helpers
By
the way, feel free to share
this message with your colleagues.
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