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 Joyce Sunila
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Testimonial |
"Practice
Helpers e-newsletters combine the best qualities
of the old-fashioned doctor's newsletter
with the cutting-edge power of the Internet."
Roland Perez, Exec. Producer,
American Health Journal, PBS |
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4 Holiday E-Marketing
Tips to Beat a Slow Season
According to the National Retail Foundation, holiday shopping for this year is set to increase, but only by a modest 4%.
As competitors vie for your market share, how will you make sure you’re not left holding a lump of coal?
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By focusing on the people who already know and trust you! Namely, your patients. |
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Here are four ideas to get optimum value from your holiday e-marketing.
First Rule of E-Marketing -
Don’t Overmail |
Avoid
the temptation to send offers, discounts and e-newsletters frequently.
This can be tough—it seems logical to push your message extra hard in the midst of a buying frenzy.
But the opposite is true. Holiday clutter dims the effectiveness of all
messages. As people’s inboxes are gorged with offers, they start
winnowing out unnecessary mail. Opt-outs and spam |
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reports could do irreversible damage to your 2012 e-marketing efforts.
Your best bet is to lay low, continuing your monthly sends in a civilized way. |
In your November and December e-newsletters announce a few strategic evening or weekend hours close to the biggest holiday events when your office will be open. Frame these as special evenings for busy shoppers who’ve forgotten to take care of their own needs.
Create a festive atmosphere at these evenings, as you and your staff administer last-minute injections of Botox and fillers, facials and light peels. Your patients will love you for this, and the goodwill it engenders will echo through 2012. |
Get Special Holiday Packaging for Your Gift Cards/Certificates |
As everyone knows, gift cards and certificates are godsends to shoppers, especially late shoppers.
But some hesitate to buy them for fear they'll seem insubstantial next to boxed gifts. Help your patients out by offering beautiful holiday-themed pouches for your gift certificates and gift cards.
Place the pouches next to your gift card/certificate display and sell them at cost. Give them away free with purchases of $100+. |
Appeal to the Spirit of the Season |
| The holidays are about giving, and part of that holiday spirit is reaching out to the less fortunate. |
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Pick a charity and offer to donate a percentage of your sales to it. Tell your e-newsletter subscribers what percentage you’ll donate, keep track of your total donation as sales |
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Your appeal to conscientious consumerism can give you the edge. |
Yours in continued prosperity,
Joyce
Sunila
President
Practice
Helpers
By
the way, feel free to share
this message with your colleagues.
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