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760-568-0500
 Joyce Sunila
President, Practice Helpers
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Testimonial |
"Practice
Helpers e-newsletters combine the best qualities
of the old-fashioned doctor's newsletter
with the cutting-edge power of the Internet."
Roland Perez, Exec. Producer,
American Health Journal, PBS |
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3 Reasons Why
E-Newsletters Trump Blogs
| Marketing consultants recommend doctors personalize their practices with e-newsletters and blogs. But there’s only so much time in a day. If you had to choose between e-newsletters and blogs, which do you think would work better for promoting your practice?
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First, let’s outline your goals. You want to:
- Position yourself as an expert.
- Build trust.
- Attract the “right clients” while filtering out the “bad clients.”
To accomplish these goals, there are 3 ways newsletters trump blogs for professional service providers. |
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1- |
A newsletter is an email; a blog is a web site. Emails arrive in the inbox, the place all of us check constantly.
If you put your best ideas on a web site, readers may look at it once or twice and never go back. Yes, they could subsclribe to your blog. However, at that point it is an e-newsletter. |
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2- |
A newsletter has a schedule (monthly usually); a blog doesn’t. Publishing on schedule is hard, but the discipline is what makes it effective. Witness how many blogs start strong and then fizzle out to nothing. |
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3- |
Newsletters are about strengthening relationships with the people you already know. Blogs are written for strangers.
If you’re going to do something as labor-intensive as writing, do it for the people who’ve already helped make you rich and are likeliest to call again. |
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Newsletters are about strengthening relationships with the people you already know. Blogs are written for strangers.
If you’re going to do something as labor-intensive as writing, do it for the people who’ve already helped make you rich and are likeliest to call again. |
The best clients are those who know you over a long period of time and come back for their ongoing needs.
Yours in continued prosperity,
Joyce
Sunila
President
Practice
Helpers
By
the way, feel free to share
this message with your colleagues.
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