From now on ask a few provocative questions in every
issue of your e-newsletter. Invite your
readers to click through to their Facebook accounts
to answer the questions. (You do have social
media icons etc.)
There
are plenty of controversial issues in the world
of cosmetic medicine, as you well know.
So you’ll never run out of ammunition for this
game.
With a
decent following and a rousing question,
you’ll soon be at the center of a firestorm.
Example
Say you’re
writing about rhinoplasty one month, showing
what a perfect nose can dofor an ordinary face
(make it extraordinary!). To make your point,
embed some celebrity before-and-after photos
in your e-newsletter. Then ask your readers
some questions.
Here’s the
kind of bait we’re talking about:
Here
are the kinds ofquestions we’d ask:
- Which of the 7 celebrities in the newsletter got the most bangfor her buck from rhinoplasty?
- When you see beauties like Halle Berry and Megan Fox getting evenmore gorgeous with cosmetic surgery, how does it make you feel?
- Enlightened
- Annoyed
- Envious
- Virtuous by comparison
- Have you ever experienced a “transformation” after changing onething about yourself (hairstyle, weight, complexion, etc.)? What else changedin your life?
- If you could change just one feature to bring
out your hidden beauty, which one would it
be?
Women love
weighing in on other women’s beauty. And
they can’t resist reflecting on how they feel
about their own looks. Many will forward
your questions to their friends.
It’s
all buzz, and it’s all good.
Keep
the Ball Rolling
In your next issue publish a couple of your favorite
answers. Now you’re interacting! When your readers
see their answers shared in public they’ll get
excited.
Involvement
Is the Whole Point
Instead of
just readers, you’ve got happily involved
readers. And you’re on track to becoming the cosmetic
surgeon everyone’s talking about. You’re building
street cred, and
Credibility = Trust = Bookings.
If all of this seems like too much work, call
us (760-568-0500) and we’ll handle the whole shebang
for you.
Yours
in continued prosperity,
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