Add to Your Menu of Services
To keep customers coming back, restaurants feature new items on their menus. You can learn from them.
And here's my suggestion for a new item. It will capture the attention of every patient over 50.
Worried About My Arms
I recently became obsessed with arm fat. I'm a thin person but like every woman "of a certain age" my upper arms are starting to drape. A cellulite-ish texture is surfacing. It shows up even when I'm standing still with my arms by my side. A scallop of loose skin hangs just above my elbow.
When I raise my arm to a horizontal position, a flap of skin and fat appears and dangles there, obtrusively. 
Try Dancing Like That
It's become particularly unbearable during salsa dancing lessons, which require holding both arms in a ballroom-dance "frame" – with horizontal arms.
Recently I got good at salsa "styling" with my arms (I used to concentrate only on the footwork) but this new development is ruining all the fun.
I will pay anything to get this problem taken care of.
Got Ultrasound?
However, I won't undergo brachioplasty – and neither will 99% of your prospects. Too extreme.
You'll have to find a way to use your skin-tightening laser to solve this problem. I've heard Vaser LipoSelection can shrink upper arms. I've read about tucks and abrasions that will take the curse off lizard-eyelbows.
 Whatever you've got or can invent, announce it with full fanfare. Add it to your menu of services. Let women know you can get the job done.
It's Not Just Me
Once I mentioned my "arm issues" to friends, everybody chimed in. Emphatically! This is a biggie, believe me.
I promise it will bring in business!
More suggestions:
- If you have flyers about skin tightening, leave them at dance studios. Slap on a sticker about upper-arm tightening.
- If you do co-marketing, instead of working with beauty salons one month try your local Arthur Murray Studio.
Yours in continued prosperity,
Joyce Sunila
President
Practice Helpers
By the way, feel free to share this message with your colleagues.
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