Carrots for Patients
I've got some of the smartest cosmetic surgeons in the country on my client list. I love sharing their clever ideas with the rest of my crowd. Since cosmetic surgery is a local business, it's unlikely broadcasting these ideas will result in conflicts.
This Season's Winner – The iPad Raffle Contest
Dr. Eric Desman in Virginia has been increasing profits this holiday season by raffling off an iPad. To enter the raffle, all you have to do is refer a friend to him.
Just a Nudge
Dr. Desman is the kind of doctor people would refer their friends to anyway – personable, caring, the surgeon you'd want your mom or sister to go to. The iPad just gives his patients an excuse to think a little harder.
Who's been worrying over her sagging neck recently? Who's confided a mirror-shock moment – say, re-applying lipstick after a meal? Most women tell their friends about these moments. The memories can fade or they can come into sharp focus.
Incentivizing
 Dangling a big fat carrot can promote focus.
The coolest thing about the iPad raffle is that it's unexpected. It's not the same-old same-old – a discount on Botox or a free Latisse kit. With all the clutter out there, you need to stand out from the crowd. A prize unrelated to your industry wakes people up. Cost-Effective
The iPad only costs about $500. (The raffle winner has to buy her own monthly plan.) Getting announcements designed and printed added some cost.
Practice Helpers helped get the word out, e-blasting the announcement 3 times for just $100. (I work out special deals for my favorite clients -- which means all of my clients.)
How Much Is One Good Patient Worth?
If you consider the lifetime value of one loyal patient, and the high conversion rate of referred business, this is one incredibly cost-effective campaign.
Yours in continued prosperity,
Joyce Sunila
President
Practice Helpers
By the way, feel free to share this article with your family and friends.
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