|
Use Celebrities to Market
Your Practice
Celebrities offer terrific examples 
of what plastic surgery can do to
enhance beauty.
But some cosmetic surgeons are reluctant to use them as illustrations in their e-newsletters. They think it's pandering.
They're wrong. Just because the tabloids focus on celebrities doesn't mean respectable people can't.
In fact, celebrity culture satisfies a deep
human need that crosses all social and socioeconomic strata.
It's In Our DNA
Do you know what chimpanzees (our closest primate relatives) do with the majority of their time? They watch the Alpha male and female.
 That's it! They watch. Observe. Stare. Whether they're eating, grooming, nursing or scratching their privates, they watch the most beautiful, desirable and powerful specimens in the pack.
That's what we're doing when we ogle Brad Pitt, Angelina Jolie and the rest. We're hard-wired to fixate on them. There must be some kind of long-forgotten survival advantage to doing this. And even though that advantage may no longer apply to our lives as post-industrial homo sapiens, we still feel driven to do it.
We're stuck with it. So why fight it? Why judge it as being lowbrow?
Moreover, if you're marketing a business that's all about how people present themselves to attract other people, why not milk it for all it's worth?
Catnip for Your Facebook Page
With "social" becoming the new
marketing  buzzword in, celebrity-studded newsletters like this one will continue to draw heat on Facebook pages.
Now the only question is: How many different Facebook questions, contests and prizes can you dream up to parlay celebrity culture to your advantage?
Yours
in continued prosperity,
Joyce
Sunila
President
Practice
Helpers
By
the way, feel free to share
this message with your colleagues.
|
